FT.com’s Kevin Allison met up with the Schwaggineers this afternoon at Web 2.0 Expo:
In just ten days, the Schwaggin’ Wagon crew has built a website, procured a van, and attracted more than 150 followers on Facebook. They plan to collect schwag from conference-goers and donate it to Innerkids, an LA non-profit that hosts after-school programmes local youth.
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It is still early days, but judging by the reaction among conference-goers, Schwaggin’ Wagon has struck a nerve. Several Web 2.0 companies have lent their support to the project and organisers are looking for more sponsors.
After years of going to tech networking events and trade shows, you end up with logo shirts and crappy hats. [...]
[The Schwaggin' Wagon]‘ll take your unwanted promotional goodies and turn them into support for InnerKids, a Southern California nonprofit committed to instilling Buddhist mindfulness in the young. The message on which our youth can meditate: That you care enough to give them something you got for free.