FT.com’s Kevin Allison met up with the Schwaggineers this afternoon at Web 2.0 Expo:

In just ten days, the Schwaggin’ Wagon crew has built a website, procured a van, and attracted more than 150 followers on Facebook. They plan to collect schwag from conference-goers and donate it to Innerkids, an LA non-profit that hosts after-school programmes local youth.

[...]

It is still early days, but judging by the reaction among conference-goers, Schwaggin’ Wagon has struck a nerve. Several Web 2.0 companies have lent their support to the project and organisers are looking for more sponsors.

Read, “Whatcha gonna do with all that junk?.”

Posted by andy on Friday, April 25th, 2008 at 5:57 pm.