Elsa Wenzel penned a sweet field report about the Schwaggin’ Wagon:
A group of Los Angeles friends who work in social media were kvetching earlier this month about the mountain of waste–such as branded T-shirts, stress balls, keychains, and other giveaways–that pile up at tech conferences.
They decided to turn that into an opportunity to sweeten the convention party circuit while benefiting charity.
Michael Liskin, Marjorie Kase, and David Preciado decided to cruise the Web 2.0 Expo in a “Schwaggin’ Wagon,” collecting excess knickknacks from vendors. They plan to send the souvenirs in care packages to U.S. troops in Iraq, as well as to the nonprofit InnerKids.